Category Archives: Marketing With Funnels

Marketing Strategies: 3 Mistakes To Watch Out For When Asked, “So What Do You Do?”

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OK, so you’re standing in line in the supermarket, or you’re in an elevator, or you’re at a party, or you’re in a networking group. Sooner or later, someone is going to say to you, “So what do you do?”. This is what you want, free publicity so to speak. However, how you handle this question could determine whether this person becomes a prospective client, a prospective referral source or just walks away.

This article exposes the 3 mistakes you could be making and why they … read more

Marketing Software: Have To Have If You Want Money?

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436

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So your in the internet business market for a reason right? Because you want to get your share of the millions and billions of dollars that there are to be made on this up and coming marketplace that has in part and will eventually in whole bring the whole world’s worth of customers into your store. You have made a good decision for many reasons. However there is even more potential than you realized because you haven’t entered into the world of automation yet. Automation is …

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Marketing Research: Know Your Customers

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570

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Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer’s dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interest…

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Marketing Pro Rod Stinson Introduces The One Step System

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362

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Outside of winning the lottery, money generally doesn’t come easy. You have to work hard to make good money, right? Wrong. Stinson & Koehl have outdone themselves this time. They have developed a system that makes it simple to recoup your initial investment within a couple days. It’s profit from then on. Many have found it to be an excellent method to earn cash from home.

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Marketing on a budget

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816

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Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to increase the sales they will usually stay where they are or decrease.

marketing on a budget

Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to increase the sales they will usually stay where they are or decrease.

It can often be difficult for established companies to set aside the time and financial resources necessary to effectively market their company, and it can seem impossible for a fairly new company. You can solve half of this equation almost immediately by hiring a professional marketing company. Now you just need to figure out where to find the financial resources to complete the other half of the equation. This can be accomplished with a little bit of research. There are many reputable marketing companies out there that will be willing to work with a company that may have limited financial resources but under the circumstances you will need to be realistic with your expectations.

Most marketing companies probably won’t be willing to offer you extended billing terms. They have to cover themselves financially and if you are unable to make the investment now they may feel that you will be unable to pay them in the future. You may have to work with them for a while before they will be willing to offer you any sort of extended billing terms. Don’t take it personally – you don’t expect to walk out of the grocery store with a cart full of groceries and then pay next week. Until your marketing company is comfortable with the situation you shouldn’t expect any different. If you don’t have the resources available to invest in your marketing then you may want to consider taking out a personal loan from your bank or using credit cards.

Some of the marketing companies that you approach may be willing to reduce the price of their services to help you get started. If this option is available to you, it can make a significant difference in what you can accomplish with a particular sum of money. There are some things to consider in this scenario. If you are paying reduced rates you should expect that the marketing company may not be able or willing to meet with you and take your calls at times that are convenient to you. By offering lower rates they may need to fit you in when they are able to. Most will also not offer extended billing terms for clients that are already getting reduced rates.

If you’ve gone through all of the marketing companies but have been unable to find one that you felt comfortable with and would work with your situation, then you may be forced (at least temporarily) to handle it yourself. This is still a workable situation – you’ll just have to be creative and put a little more time into it. Below are some tips to stretch your marketing dollars.

1. Produce a co-op brochure or direct mail piece. You can collaborate with other companies related to your business but in non-competing niches. For example, if you own a restaurant that specializes in authentic Mexican cuisine, you could find a grocery store that specializes in Mexican foods and produce a brochure or direct mail piece with them. This would cut your cost in half and allow you to expand your exposure, you would both benefit from a similar clientele, and you could both immediately benefit from each other’s existing customers.

2. Offer to volunteer your services in exchange for recognition. If you owned a catering company you could offer to cater a networking event in exchange for them mentioning your company in their handouts. You now have the opportunity to market your company to all of the attendees of the event.

3. Offer to do a Q & A session to the public on a local talk radio channel. They usually discuss various subjects throughout the course of their radio program and many companies have used this to their advantage. A mortgage broker using this method of marketing would quickly be established as a local expert and would remain in their prospects minds since they would hear them at least once each week.

4. Offer a contest to create a buzz about your business. A great contest for a car dealership would be to offer contestants the compete to win a car by simply putting there hand on a part of the car and not allowing them to move it. As the contestants become fatigued they will move their hand from the car, becoming disqualified. The last person remaining wins the car. Many car dealerships have used (and continue to use) this method with much success because people will usually jump at the chance to win a car and it’s the sort of thing people talk about.

Marketing Material for Mortgage Brokers

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210

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If you are a mortgage broker or loan officer looking for a good source of marketing materials, here are a few simple things to consider.

If you are a mortgage broker or loan officer looking for a good source of marketing materials, here are a few simple things to consider.

If you are a mortgage broker or loan officer looking for a good source of marketing materials, here are a few simple things to consider.

I’m sure you are aware of the power that lies behind your business cards, but it bears repeating and here is a twist you can put on it.

Always give customers or potential customers two or three cards. One for them, and ask that they use the others to distribute to a friend or family member that may need your services.

It is imperative that you continue to distribute business cards and keep them in circulation.

The next time you go to the super market, pin your business card to the message board.

Another material that can be used to market your business is the standard greeting card.

Use thank you cards to send to new customers and make it a point to keep a record of customer birthdays and special occasions, than send them an appropriate greeting card for each occasion.

People are truly thrilled by the fact that you would remember them on such an important occasion in their life, and this is a perfect way to keep your name on the tip of their tongue should a referral opportunity show up.

Marketing Ideas Without Action Will Get You Nowhere!

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1203

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Marketing plans are very necessary to your small business success. But, they’re not the end all answer. If you don’t have any way to put your marketing plans into play, they won’t produce any results.

small business marketing, marketing tips, marketing ideas, marketing strategy

You want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.

We’re all familiar with the term Marketing, but what in the heck is it really supposed to do for us?

* Build brand awareness
* Build name recognition
* Increase market share
* Get more clients
* Generate referrals
* Create more repeat business

Maybe you’ve tried some things in the past like brochures, yellow pages advertising, Chamber of Commerce networking but were disappointed with the results so you stopped doing them. And it seems that others are always willing to give you advice. Never mind that they have no idea what they’re doing either.

You know you need to be marketing, so why isn’t it getting done? There are just so many other things to take care of when you are trying to run and grow a business.

Maybe you have a lot of ideas, but still nothing happens. Are you guilty of any of these common small business symptoms – over analysis? perfectionism? fear of failure?

If you can relate, there’s a good chance that your ideas never get off the drawing board and put into action. And your visions of taking your business to new heights never materialize.

Action Without Ideas Is No Good Either

There is an opposite end of the spectrum which is also quite dangerous to the long-term health of your business.

Action without ideas can lead to a lot of busy work without a lot of new business growth. You might get lucky because at least you’re taking action. But, the results are more likely to be less than what you expect or need.

You Need A Plan To Put Ideas Into Action

OK, so I’m not going to talk a whole lot today about the need to have a marketing plan. Obviously the first thing you need to do is be clear about where you’re headed and what you’d like to get accomplished. For more insight on marketing planning, visit my proven-small-business-marketing-solutionsxhcb web site.

For purposes of this article, I’m assuming you have some ideas, but just not the activity and results you need. You’ve studied up, learned some great techniques, pretty much know what you need to get done, and you have the best intentions. Then why is it you still don’t seem to get any marketing completed.

You see, while marketing plans are vital to your success, they’re not the end all answer. Left alone, marketing plans don’t produce any results.

In order to get your ideas into action, you need a little something more. Here are three things I suggest to start putting your marketing ideas into action for your business:

1. Create A Simple Action Plan

You need to have an action plan. In my experience, most marketing plans cover the “what you want to do,” but not necessarily the “plan to actually get it done.”

An action plan actually translates the “what” into the tasks and activities needed to complete each of the objectives. Your action plan needs to be in sufficient enough detail for you to know what it takes to get the strategies and tactics implemented.

Your marketing action plan could be as simple as a checklist of all the marketing activities you want to be implemented. Keep the checklist handy and check off the tasks and activities as they are completed.

A marketing checklist like this can act like a scorecard to keep track of what you’ve accomplished and what still needs to get done.

For some, a simple marketing checklist oriented action plan may not be quite enough. You may need to invest a little more time and energy in creating a more detailed plan to put your ideas into action.

Consider this approach… Start by identifying the three primary desired outcomes you’d like to have in the next six months. Now for each of those desired outcomes, identify three key things that need to be accomplished in the next 90 days towards achieving the outcome.

Then take each of those three key things and break it down in to three or four tasks that need to be completed. Maybe even limit it to key tasks that should get completed in the next 30 days. Finally, go back and start putting estimated complete by dates for everything you’ve outlined.

Now you’ve got an action plan to move you forward.

2. Create A Marketing Focus Calendar

Once you’ve determined what you need to put into action, schedule them on a calendar.

One of the classic problems small businesses experience is getting nothing done because they are so overwhelmed when they look at EVERYTHING that needs to get done.

Choose a small handful of the marketing strategies and tactics that you feel best about and you think will be most productive. Decide how often you’ll implement each idea. For example… attend five networking events per month, give one presentation per quarter, send one eZine per month, and go on two potential business partner lunches per month… You get the picture.

Now look at your calendar and start writing down activities for each of the months you want to get things done. Commit to at least a couple of significant marketing activities or tactics every month.

Look over the calendar to make sure it’s balanced with a decent mix of the approaches you’ve chosen. Track all of your marketing efforts so you know what to add, change or remove from the calendar.

Map out your marketing focus calendar and hang it up on the wall by your desk. This very simple tactic can be very powerful for putting your ideas into action. The key here is that you’re getting the plan down in a format that makes you more likely to stick with working the plan.

3. Schedule Marketing Appointments

Book a regularly scheduled appointment in your calendar for yourself. One of the best ways to force yourself to put your marketing into action is to schedule a marketing appointment like you would with your best client.

Don’t kid yourself. If you want great marketing results, it takes some regular and consistent effort on your part. You can create that regular and consistent effort by scheduling time for yourself. Then when the appointment is on the calendar, don’t schedule over it.

Don’t let anyone infringe upon this time, not even your best client – except under extreme circumstances. When someone wants to book an appointment with you that overlaps this time, tell them you’ve already got something scheduled and see where their flexibility is. It’s not important that they know that the scheduling conflict is time you’ve set aside for yourself.

Hold yourself accountable for making this appointment on time every time. Make productive use of your time by turning your ideas into actionable plans and working the action plans.

I’d predict that you’ll begin looking forward to this time as you start putting ideas into action and getting greater marketing results. Ideas without action will get you nowhere, so even a little action today is a good start. Ready? Go!

Marketing Ideas For Small Businesses

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631

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I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this article, I write about these marketing strategies which I hope will benefit the people who read it.

business, advertising, marketing, newspapers, radio, television, direct, leaflets, presentations

I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this article, I write about these marketing strategies which I hope will benefit the people who read it.

When I was twenty-three, I had what I believed was a good business idea. I was going to offer a speech coaching service as I had managed to overcome a speech impediment and believed that the techniques which had helped me could help other people as well.

It is all well and good having an idea but if no one knows about the service you are offering, it is basically worthless. I had no real business experience and was unsure on how to proceed. By reading a number of books on marketing for small businesses, I managed to find some potential routes which could help me to get started.

Direct marketing

This was one of the first areas I tried. I had a small leaflet produced which explained the speech coaching service that I was offering and then with the help of some friends and family, went around my local area delivering them. This was not as successful as I hoped it would be, however I am sure that this area of marketing could work well for other types of business.

Newspapers

I then decided to speculate to accumulate. I contacted a number of the local newspapers in my area and paid for an advertisment which would appear on a weekly basis. This advert would reach quite a large number of people and even though this was quite an expensive form of marketing, it did work for me in the early days.

Open days

I wanted to expand the area that I was going to offer my services. I decided to hold an open day or presentation in various parts of the country which would help to promote my business.

This was successful as newspapers were happy to report this open day free of charge, as it was a local event which would be of interest to their readers.

Yellow pages

I advertised in the yellow pages for a number of years but their prices just seemed to increase to an unrealistic level. More and more people now have access to the internet and I believe this is where they are more likely to search for the services they require. Yellow pages or as it is now called Yell, has become more expensive when in reality probably less people are using it.

Advertising in the yellow pages did prove successful for me for a number of years however, and is certainly an area of marketing which could work for other small businesses.

Websites

I paid a company to design and build me a website around seven years ago and this has by far been the best marketing investment I have made thus far. I have worked hard to promote this site and it is now doing well in the major search engines.

Radio and television marketing

This is an area of marketing which I have not tried as yet as it is very expensive. I have heard from other sources that advertising on the radio or television can be very beneficial for certain businesses, if they can afford the initial outlay.

I am sure there are many other ways of marketing a small business and I will seek them out in the future for my own business.

The above ideas are what I have learnt about and as you may have read, I have tried some of them myself with mixed success. Every business is obviously different and it is basically a form of trial and error to find which ones will work.

Marketing Forums: Necessary If You Expect To Be On Top

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397

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So you are an internet marketer. You have been doing your thing for about 3 years now and you are just starting to feel like you have a handle on what is going on. You feel like now is the time to take what you have going and start improving things slowly based on all of the data you have been able to collect. This is a good time for you and you are excited about some of things that you have learned on the marketing forums that you are in.

In fact when you think about it s…

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